It has been pretty hectic here this last week. We were surprised, but honored, to be mentioned in Mark Schatzker’s interview on the Yahoo Daily Ticker on July 3rd. Following the interview, there were many calls and emails inquiring about our grass fed beef. It is exciting, but overwhelming at times when we are also trying to get the hay put up and keep all the irrigation running. Word of mouth advertising has worked pretty well for us. But we found out that it makes a big difference who is doing the talking and how large the audience! If you read Schatzker” book, “Steak”, you realize that, for some people, beef steak is not a fungible commodity, its also not just sustenance for it’s consumer. It is an experience. “It is the feeling that no human ever tires of experiencing. It is a feeling that makes life, for all it’s pain, frustration, and sadness worth living. The feeling is joy.” (This a quote from Mark’s book as he enjoyed the rib eye steak from Alderspring Ranch.) In the Yahoo interview, Schatzker listed Range West Beef in the same context as Alderspring, his personal online favorites. The notion that we can produce a product that gives joy, that gives a respite to peoples cares, is a happy notion for us. We can not guarantee how anyone will experience our beef, personal tastes are as varied as the consumer. But we are heartened that many people, including Mark Schatzker, who has eaten all kinds of beef across the US and around the world, have expressed their enthusiasm for Range West Beef. For Lori and me, the feeling is joy!